Repositioning of mobile offering to foster growth

Tagit creates innovative mobile experiences for end customers, which is why millions of people across the globe use its applications every day.

In 2010, Marketing Consultancy was responsible for the coordination and integration of Tagits Marketing activities. We helped to Reposition and to Rebrand Tagit to match their offering of end-to-end consumer applications with their corporate identity.

For higher brand recognition, Tagit´s corporate identity received a brush-up of its logo, branding, online presence and promotional material. The development of solid business and marketing plans enabled the rapid implementation of marketing activities worldwide.
How Marketing Consultancy contributed :

  • Aligned stakeholders based on vision and on business goals
  • Defined strategic framework with markets, segments, opportunities and critical success factors to be addressed
  • Developed product positioning with key differentiators,
  • Specifiedbranding and communication for service offering
  • >Drove newwebsite designimplementation
  • Winning award and speaker applications
  • Prepared conferences activities
  • Developed and distributed press releases and sales material
  • Selected and coordinated agency work for branding and website

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