Pre-launch activities for mobile payment product in Qatar

Commercial Bank, a leading bank in Qatar, operates in retail and wholesale banking and makes strategic investments through its associates and subsidiaries​.

In 2009, the MCY team led a strategy and positioning workshop for Commercialbank. We provided strategy, marketing and communication support for the prelaunch activities of the new mobile payment product.

How Marketing Consultancy contributed:

  • Conduction of strategy workshops for agreement on strategic framework and of team alignment on vision and business goals
  • Conduction of marketing planning and roadmap workshop for development of marketing plan and tactics for business year

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