Launch preparations for mobile payment service

mpass is the mobile payment service of Telefónica Germany, Telekom and Vodafone. The service enables secure mobile and soon contactless payment for mobile phone users of all Germany’s networks.

In 2007, working side-by-side with mobile operators Vodafone and o2, Heidrun supported the pre-launch activities of the mobile payment product mpass. Strategy workshops facilitated common understanding and team alignment. The developed communication concept laid the foundation for further branding and communication activities.

How Marketing Consultancy contributed:

  • Conduction ofstrategy workshops for agreement on strategic framework and of team alignment on vision and business goals
  • Conduction of marketing planning workshop for development of first marketing plan and tactics for business year
  • Adaptation of branding and development of website

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