About us


Marketing Consultancy is a strategic marketing consultancy for life sciences and technology companies. It combines strategic advice with hands-on marketing expertise for businesses facing today´s global marketplace. At MCY.de, we are dedicated to market success. With its marketing know-how, management expertise, and passion for technology. Side-by-side with our client we develop an integrated Marketing Mix tailored to the client’s need and spread consistently across all channels.

Our goal is a fast and successful Go-to-market – achieved by reduction of complexity, increase of efficiency, consistent communication, alignment of all channels with best ROI for any given marketing budget.

Global corporations and start-ups worldwide that have profited from our work include Sybase 365, accells technologies, paybox solutions, Vodafone Germany, Telefonica o2, Tagit, Commercialbank Qatar, Ukash, and MobiKash Africa.

Your benefits with MCY

  • We help companies to achieve:
  • Aligned strategy and execution
  • Integrated marketing activities
  • Consistent communication
  • Efficient delivery to the market
  • Tailor-made marketing management
  • Best ROI for given budget

Dedicated to your market success!


Global expertise and down-to-earth advice

As experienced strategists, planners, and executors, we know first-hand what it takes to survive and prosper in a highly competitive environment. Our goal is to free up your resources and to take the hassle and the complexity out of Marketing.

When working with MCY.de, you will have just one personal contact who manages all of your marketing needs. We accelerate the marketing process and manage all related activities for you among company departments, consultants, partners, or agencies.

MCY.de is the brainchild of Heidrun Kirsch, Managing Partner of MCY.de. Heidrun is a seasoned marketing consultant with 20+ years of international Marketing experience. She is passionate about innovation and technology and driven by your market success.

From start-ups to global corporations, she has seen many companies through the process of successfully defining and launching their products and services. Her visionary and energetic leadership stimulates productive change and growth in the organizations she serves.

Special Offer

Brushup your marketing for success in just three days!

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Three successive steps success

Over the course of more than 20 years of marketing new products and services, we have developed a pragmatic Go-To-Market (GTM) program. Our methodology incorporates field-tested procedures from diverse industries.

With our marketing know-how, management expertise, and passion for technology, we are uniquely positioned to guide you through three successive Go-To-Market phases.

Position phase – Define and align on foundation

In the first phase, we establish a strategic framework, a communication concept, and a marketing plan with tactics that reflect our shared vision and mutual understanding.

This phase typically takes four to eight weeks and includes a series of workshops and meetings to reach common goals.

Present phase – Get visual and recognized

In the second phase, we visualize and communicate the benefits of the offering. This phase includes branding, collateral, communication and website development. The goal is visual continuity, high brand recognition, online presence and promotional material consistent with agreed-upon communication concept.

This phase typically takes one to three months and involves a great deal of cooperation with the client.

Market phase – Excel in all channels

In the third phase, we leverage all online and offline channels including media, events, conferences, sales, social sharing and many more.

This phase is ongoing and can be executed for the client or by an in-house marketing capability.


We at MCY are committed to

  • Customers’ success: We are committed to our clients’ success and put all efforts into continued and sustainable results.
  • Consultative approach: We listen to our clients, work side-by-side with them and guide them with competence and respect.
  • Cost-effective execution: We tailor and integrate the Marketing Mix for an optimized outcome.
  • Innovation: We are passionate about innovation and technology and want to leverage them to the benefit of the customer.
  • Keep it simple, practical and smart: We take the hassle and complexity out of Marketing with pragmatic and field-tested tactics.
  • One world: We think and act globally to draw on the best ideas and methods from around the globe.
  • People: We honor people, embrace diversity, and nurture a culture of honesty, mutual respect, and transparency.


A list of international awards of some of your customers

Stevie Awards 2020

Stevie Awards 2019

2008: Mobile Star Awards/ Gold Star

2007: Mobile Star Awards, Bright Star

2007: Mobile Star Awards /Gold Star

Banking Technology Award



Here are some of our partners: